|Hold still while I place the electrodes on your head!|
It was the end of our fall semester biology lab, and my group met in the library the week beforehand to prepare our PowerPoint. I was in charge of making slides with background information.
For our project, my lab group had measured polyphenol oxidase—an enzyme involved in the browning of fruit—in three different apple varieties. As it turns out, every group had done this experiment. It was the coolest thing we’d learned how to do that semester, after all.
So I wanted our group to stand out. I interspersed the boring, informational slides with a little storytelling, and the experiment took on a life of its own:
It’s almost time for the annual county fair, and you want to make the best apple pie! You know that the key to success is using an apple that won’t brown right after you cut it. Which variety will get you the blue ribbon?
My group was a bit skeptical, but they ultimately buckled under my persistence.
I was deflated. While my approach, in retrospect, may not have been the best for a class assignment, I knew that what I had done wasn’t inherently bad or wrong—I was telling a story.
Scientists are often told to reach out to general audiences about their research for the public’s benefit. We need to establish trust! Taxpayers deserve to understand where their money is going! We need to clear up misconceptions about GMOs and vaccines and climate change!
While these arguments are absolutely true, many scientists find this hard to do. Science communication can become a time-consuming side job. And for many, such a responsibility to the general public can be extremely daunting.
But it’s okay for scientists to practice their communication skills for non-philanthropic reasons, too. Despite my initial college lab experience, telling stories as a science communicator today has made me a much, much better scientist in a few unexpected ways.
Mmmmm. Don't worry, my experience didn't tarnish my appreciation of apple pie... Dan Parsons (Flickr)
1. I read more and write more. Therefore, I read better and write better.
A non-scientist may be surprised to learn that scientists spend a large chunk of their time reading and writing. When they’re not in the laboratory or attending a meeting, a scientist is most likely reading the latest literature in their field or writing, writing, writing—papers, grants, lectures, and everything in between.
While it’s impossible to know everything that’s going on at all times, being a science communicator has helped immensely. Scouting for story ideas or researching for a piece means I’m constantly coming across new findings, new methods, and new hypotheses. Being active on social media, particularly Twitter, has introduced me to the diverse work of my journalistic peers, too. Engaging beyond the sleep literature gave me the tools to approach my very specific research project from many different, unexpected perspectives.
But perhaps the best part is this: writing is significantly easier and infinitely less daunting than it used to be. Sitting down to write is hard, and finding your voice is harder. But the more one writes—whether a short, snarky blog post or a 12-page grant application—the easier and better it gets.
2. Knowing how to simplify my work means I end up talking to more scientists at conferences.
Here’s a confession that many scientists may relate to, but few may admit: when I attend a talk outside of my field, I’m lucky if I understand 50% of what is going on.
Also, forget the wordy background information and paragraphs-long conclusions—when I look at your research poster, I’m only looking at the title and figures.
|A sneaky photo by my friend Patrick. We weren't |
supposed to have cameras in the poster hall, Patrick!
Scientists are busy people with packed schedules, and we don’t have the energy or brain capacity to learn everything we want to in the overwhelming world of scientific conferences. As a science communicator, I’ve learned that this is true for people on the Internet, too—if you’ve read this far into this article, you’re in the minority.
The purpose of science communication is to simplify—but not "dumb-down"—your work so that the average non-scientist can understand it. Nowadays, when I design posters or oral presentations, I aim to do the same thing regardless of whether I’m introducing my work to scientists or non-scientists.
My research posters, in fact, are almost laughably simple. Well under 200 words, with large, blocky figures, at first glance they may resemble a high school science project—certainly not a typical graduate student’s work at an international conference.
But the human brain is attracted to simplicity. Since applying what I’ve learned from being a science communicator, my conference poster experience has completely changed. I'm frequently bombarded by a non-stop stream of scientists from all different fields, never having more than a free minute or two to sneak a swig of water. The best part is that because they understand what's on the paper, our discussions can go deeper.
3. Science communication has given me unique opportunities and credibility.
Since college, I’ve wanted to attend the Society for Neuroscience meeting. Especially after following along with the Twitter hashtags #SfN12 and #SfN13 in recent years, I wanted to make #SfN14 a reality for myself.
This year, I got to do just that thanks to a travel stipend through the SfN Science Journalism Student Award—something I couldn’t have done if, obviously, I hadn’t started my quirky little hobby. In a roundabout way, I was able to attend an event I would have never been able to afford, and I returned to the lab with fresh ideas for my own research.
|Photo by my friend Megan. Such a cool experience!|
So, scientists—bottom line: if you’re hesitant to reach out to the lay public due to lack of time, ambivalence, or just not knowing where to start, it’s understandable. It takes a fair bit of work, and it’s not easy.
But if you want the chance to expand your horizons, improve your writing, enjoy unique opportunities, and engage more people—scientists and non-scientists alike—you might want to give science communication a shot. In addition to making your work accessible to the general public, you might be surprised by how much your benchwork benefits, too.
Originally published by The Conversation.