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Showing posts with label coloring books. Show all posts
Showing posts with label coloring books. Show all posts

January 10, 2016

What Explains the Allure of Adult Coloring Books?

Lea Latumahina (Creative Commons)
A few months ago, I caved: I bought myself a coloring book.

And maybe you did, too, or perhaps you received one as a gift for the holidays. According to a recent Fortune article, adult coloring books are one of the biggest contributors to this year’s boost in print-book sales. With over 11,000 search results total, five of Amazon’s current top 15 best-selling books are coloring books.

A few nights a week, I look forward to curling up on the couch with my ever-growing collection of colored pencils, tuning in to the latest episode of Serial, and scribbling away at mandalas and Harry Potters — but I still find the trend strange.

I’ve always had a penchant for making new things from scratch — painting, knitting, writing, drawing, baking. But with my coloring book, I’m not really creating anything. The designs are already on the page — I’m just filling in the white spots. And yet the activity is just as soothing to my mind as my more traditionally “creative” hobbies. So what is the psychological draw of a task that feels creative, but doesn’t actually involve creating anything new?

Read the rest of this at New York Magazine's Science of Us here.