This is Your Brain When You Give Up Sugar for Lent

Can you resist? (Shuttershock)

Anyone who knows me also knows that I have a huge sweet tooth.

I always have. My friend and fellow graduate student Andrew is equally afflicted, and living in Hershey, Pennsylvania—the “Chocolate Capital of the World”—doesn’t help either of us.

But Andrew is braver than I am. Last year, he gave up sweets for Lent.

Are you abstaining from sweets for Lent this year, too? Here’s what you can expect over the next 40 days.

Love, Love Medulla: The Neuroscience of Beatlemania

The term “Beatlemania” has come to be associated with many things over the past half-century.

Coined in October 1963 during the Beatles’ tour of Scotland, the extent of Beatlemania in the United States is obvious by record sales alone. Between the 1964 release of “I Want to Hold Your Hand” on the Billboard Hot 100 and the Let it Be EP in 1970, the Lads from Liverpool had a Number One single for, on average, one out of every six weeks, and the top-selling album once every three weeks.

But to most, “Beatlemania” incites a vivid image of frenzied fans, predominantly teenage girls, looking as though they’ve just witnessed a gruesome murder. Fat buttons proclaiming “I LOVE GEORGE” adorn cardigan sweaters, hanging on for dear life as their owners attempt to push past overwhelmed human police barricades. Nurses stand at the ready, armed with smelling salts and ready to rouse the next fainting victim. Lots of tears. Lots of screaming.

As we approach the 50^th anniversary of John, Paul, George, and Ringo’s first U.S. appearance on The Ed Sullivan Show this Sunday, we can’t help but look back and laugh nostalgically. Just what was it about the moptop haircuts, Cuban heels, and “yeah yeah yeah”s that turned us, our parents, or our grandparents into primeval beings whose sole purpose was to drown out the blare of a Vox AC30 amplifier?

As it turns out, neuroscience can (partially) explain the phenomenon.

'Twas the Neural Pathway of Christmas

The following is an original and extraordinarily nerdy rendition of the classic Clement Clarke Moore poem adapted by yours truly, describing the basic pathway of happiness one feels when one sees a pleasant image—like Santa Claus!

Ornament by Neverland Jewelry.

'Twas the neural pathway of Christmas as my eyes do behold
A vision of St. Nicholas—red, so jolly, and bold.

His image burns into my retina, transmitting down optic nerve
Before the optic chiasm crosses in an unexpected swerve.

From optic tract to LGN—the sensory relay
Of six alternating layers; a complex neural highway.

Radiation to layer 4 of the visual cortex comes next—
But what follows leaves even the greatest minds perplexed.

For this vision becomes a signal, signal becomes a sense
Conversion of molecule to emotion—a feeling so intense.

Glutamatergic synapses fire onto the VTA—
A group of tiny neurons on the floor of the midbrain.

But wrong you are if you believe the brain to be tired,
For from VTA to nucleus accumbens dopamine is fired.

It is from this tiny region that glimpsing Santa brings such joy—
Pleasant emotional perception for every girl and boy.

So fleeting this emotion, as your auditory cortex hears,
 "A brainy Christmas to all—now, onward, reindeer!"

How stores trick our senses to make us buy more (Part 2 of 5: Sight)

The weekend before Christmas, I was sucked into a giant, enticing vortex of craving and desire, stuck for hours with the inability to leave—my only limitation being my wallet.

In other words, I went to Target.

And—again, in other words—I was like a bull in a China shop.

Back in 2009, Target introduced new gigantic, plastic, Playskool-esque shopping carts. Maneuvering the aisles is like passing a car on a one-lane country road in a Hummer.

Of course they're ridiculously cumbersome, but it's all a trick on the Target executives' part—the bigger your cart, the more you can fit in there. You'll look silly hauling around a couple packages of pens and a box of tissues to the checkout counter, after all. Better head to the appliance section and fill it with a microwave or plasma TV.

In this second installment, we'll explore how stores betray our sense of sight, tricking us to buy stuff we really don't want or need.

Your love is my drug

For our first Valentine's Day a few years back, my boy got me chocolate brains!

Not only does he know me extremely well, but he also had it right—love originates in the brain, not the heart.

But what exactly is going on between the ears when those warm and fuzzy feeling wash over us? A new study out just in time for Chocolate Day reveals that love actually acts like an addictive drug.

Hmmm, it seems that Ke$ha also got it right...