If you're within the 32% of Americans that made a resolution for 2012, chances are you're still going strong. Nearly a week in, you've been faced with the temptation, the test of willpower, and likely some teasing from loved ones. And you've only got 360 days left to call your resolution a success? Easy as pie...
Experimentally (and in real life), our species has consistently demonstrated unbridled optimism in the face of adversity. We've failed for the past 20 years'-worth of New Years resolutions—but no, 2012 will definitely be the year we lose weight. Plus, we're all going to quit the jobs we despise and find a better-paying, less stressful, more rewarding job. AND win the lottery (brilliant—we'll never have to go back to work in the first place!).
A study by Tali Sharot and colleagues from New York University explored exactly why we can retain this buoyancy, thanks to insights in brain imaging.